How Strategic Content Delivered 215% ROI
Client Overview
Client: Qualifyde
Industry: Enterprise SaaS (HR Technology)
Company Size: 750+ employees
Challenge: Despite having a strong product and market position, Qualifyde was struggling to generate quality leads and differentiate from competitors. Their content marketing efforts were scattered, producing high volumes of content with limited business impact and no clear attribution to revenue.
Our Approach
Using Focus Inbound’s Content Transformation System, we implemented a complete overhaul of Qualifyde’s content strategy:
1. Discovery & Analysis
- Conducted comprehensive audit of existing content assets
- Analyzed competitor content strategies and identified opportunity gaps
- Performed in-depth audience research to understand buyer personas’ needs at each funnel stage
2. Strategic Business Planning
- Aligned content initiatives with specific business objectives
- Developed integrated content strategy focused on thought leadership
- Created content mapping to address key decision points in buyer journey
3. Premium Content Creation
- Developed comprehensive content hub focused on future of work and HR technology
- Created research-backed whitepapers and industry reports showcasing original data
- Produced executive-level content addressing strategic challenges faced by CHROs and talent leaders
4. Strategic Distribution
- Implemented multi-channel distribution strategy across owned, earned, and paid media
- Established a strategic publishing calendar aligned with industry events and trends
- Deployed account-based content marketing for top-tier prospects
Results
Within 12 months of implementation, Qualifyde experienced:
- 215% increase in qualified leads from content marketing initiatives
- 27% improvement in conversion rates from lead to opportunity
- 43% reduction in cost per lead compared to previous digital marketing efforts
- $3.2 million in pipeline revenue directly attributed to content marketing
- 86% increase in organic traffic to key commercial intent pages
- 5 major industry publications featuring Qualifyde executives as thought leaders
“Focus Inbound’s Content Transformation System has completely changed how we approach content marketing. Within 3 months, we saw a 215% increase in qualified leads and a 27% improvement in conversion rates. Their strategic approach to content has delivered measurable business impact beyond our expectations.”
Shashi K – CEO, Qualifyde
